In a previous blog post I discussed my initial research into the consumption rates of medication in the UK which demonstrated a large potential market for my product which is yet to be fully explored.
More recently I have been conducting my own primary research into different individuals, to learn more about their habits surrounding medication. I first interviewed a family member who consumes 4-6 pills daily and simply studied different aspects of their relationship with medication (like how they interact with it, how they store it, how often do they take it, e.t.c.). I then moved on to interviewing them and discussed different ways in which they thought their experience could be improved.
From all this data I consolidated the key points into three main categories:
- Could be used the help aid in the dispensing and filling of device
- Add reminder functionality
- IoT functionality
- Create a device which is suited for home (kitchen, bedroom, office)
- Encapsulate a modern, clean, minimal aesthetic
Improving user experience
- During filling of device
- Dispensing medication
- Needs to be intuitive
As I progress into the concept generation and prototyping stage of my product, I will use these gathered insights to help shape and mould my ideas.